Communicating the benefits of probiotics can be a tricky challenge. Our licensing program is designed to give all the help you need.

As a HOWARU licensee, you gain access to our unique marketing concept and the right to employ our consumer-friendly HOWARU logo on your product packaging and marketing material. The name itself – pronounced “how are you” – draws an immediate connection between your probiotic product and health.

For consumers and health professionals, we have created an educational HOWARU Web site, containing a mix of simple explanations and in-depth, scientific information. Two fun cartoon characters are also available to support your consumer communication. You’ll find the Web site at www.howaru.com

Besides all that, we’re ready to provide you with formulation and application expertise, scientific claim support, regulatory assistance and the latest scientific data to catapult your products’ success.