| 7.27.2009 HOWARU Protect reaches Good Morning America |
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Press release, Madison, 28 July 2009: The ABC News program Good Morning America (GMA), has highlighted the health benefits of Danisco’s HOWARU® Protect probiotic formulation.
GMA’s health segment was timed to match the publication in Pediatric of Danisco’s clinical study results. Entitled “Probiotic Effects on Cold and Influenza-Like Symptom Incidence and Duration in Children” the benefits of HOWARU® Protect were clinically shown to maintain immune health in children.
In today’s health environment, harmful cold and flu strains can travel the globe and pose serious risk to young children. And, at the same time, the FDA has issued warnings about administering over-the-counter cough and cold medications to children under the age of four. Parents of young children are in a quandary as to how to keep their kids safe and healthy. Many are embracing preventative measures to improve their child’s immune system and ward off illness. HOWARU® Protect helps maintain the body’s natural defenses For six months, 326 children, aged 3 to 5, were given supplements twice a day. One group received a single strain of Lactobacillus acidophilus NCFM®. One group received a combination of Lactobacillus acidophilus NCFM® and Bifidobacterium lactis Bi-07. The third group received a placebo. Significant results View the clip If you would like any further information please do not hesitate to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The ABC News program Good Morning America has highlighted the health benefits of Danisco’s HOWARU® Protect probiotic formulation. The product has been clinically shown to maintain immune health in children. |