7.27.2009 HOWARU Protect reaches Good Morning America
Press release, Madison, 28 July 2009: The ABC News program Good Morning America (GMA), has highlighted the health benefits of Danisco’s HOWARU® Protect probiotic formulation. GMA’s health segment was timed to match the publication in Pediatric of Danisco’s clinical study results. Entitled “Probiotic Effects on Cold and Influenza-Like Symptom Incidence and Duration in Children” the benefits of HOWARU® Protect were clinically shown to maintain immune health in children.

In today’s health environment, harmful cold and flu strains can travel the globe and pose serious risk to young children. And, at the same time, the FDA has issued warnings about administering over-the-counter cough and cold medications to children under the age of four. Parents of young children are in a quandary as to how to keep their kids safe and healthy. Many are embracing preventative measures to improve their child’s immune system and ward off illness.

HOWARU® Protect helps maintain the body’s natural defenses
In this study, sponsored by Danisco and published by the American Academy of Pediatrics, the benefits of the HOWARU® Protect probiotic combination of Lactobacillus acidophilus NCFM® and Bifidobacterium lactis Bi-07 have been clinically shown to maintain immune health in children.

For six months, 326 children, aged 3 to 5, were given supplements twice a day. One group received a single strain of Lactobacillus acidophilus NCFM®. One group received a combination of Lactobacillus acidophilus NCFM® and Bifidobacterium lactis Bi-07. The third group received a placebo.

Significant results
When compared to the placebo group, the groups that received the single and combination probiotic supplements reduced their fever incidence by 53% and 72.7% respectively. Their coughing was reduced by 41.4% and 62.1% and their runnynoses were lessened by 28.2% and 58.5%. The duration and severity of cold and flu symptoms were also significantly reduced in the children receiving the probiotics. Because of their enhanced natural defenses, these children had lessneed for prescription antibiotics and missed fewer days of childcare.

View the clip
Good Morning America, an ABC News program seen across the US every morning, devoted its July 27, 2009 Health News segment to the tremendous respiratory health benefits observed with HOWARU® Protect.
[see the video at ABCNews.com]

If you would like any further information please do not hesitate to contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it . The ABC News program Good Morning America has highlighted the health benefits of Danisco’s HOWARU® Protect probiotic formulation. The product has been clinically shown to maintain immune health in children.

 


©2010 Danisco